The Yodler - Marketing Blog

 

We've made a lot of changes on Yodle.com, not only with you in mind, but with you in the driver's seat.  My name is Kane, I'm the lead designer and developer of Yodle.com, and I'd like to show you how we've changed and expanded our site to make the online advertising process easier to "get".  So we listened to our customers and visitors, and the rest is history. 

"What does Yodle do?"

Believe it or not, this was one of our biggest questions from visitors to our site, and a fairly important one

 
 

27Aug 2010

Welcome to the New Yodle.com

Kane Albarron, Senior Interaction Designer

Kane Albarron's photo

Kane Albarron

Kane is a New York City based designer, and Senior Interaction Designer at Yodle. Kane manages Yodle's corporate identity and web properties, specifically focusing on user centered design and ensuring that Yodle visitors have simple and rich experiences when learning about online advertising. Kane holds a BA in Film and Media Arts from Temple University and a MFA in Design + Technology from Parsons The New School for Design.
 

Location-based gaming and mobile applications have skyrocketed in popularity over the last year.  Foursquare, a site that allows you to “check in,” or indicate online your real-world geographical location, has really taken off as well as other check-in sites like Gowalla and Loopt  which are also enjoying success. One week ago today, social networking giant  Facebook decided it was time to enter the fray.   Here’s what Facebook’s new location-based check-in program “Facebook Places” entails,

 
 

26Aug 2010

Celebrating One Week of Facebook Places

Posted by The Yodler

The Yodle Yodeler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.
 

A few months ago, Google teamed up with the Small Business Administration (SBA) in order to create an online repository of information and how-to videos for the small business community. The videos are divided into nine separate categories:

  • Establish Your Online Presence
  • Display Imagery on Your Website
  • Engage Customers with a Website
  • Interact with Your Community using Free Online Marketing
  • Promote Using Free Online Marketing
  • Educate Your Customers Using Free Online Marketing
  • Grow with Paid
 
 

24Aug 2010

Spotlight: Google Small Business Administration

Posted by The Yodler

The Yodle Yodeler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.
 

There is a lot of news out there for small business owners to read covering everything from government grants to management techniques. We know you don’t always have a chance to read it, so we’ve picked five that you can’t miss.  Read a story that isn’t on here? Leave us a comment below with YOUR best stories from this week.

ALT TEXT HERE

1. Getting Beyond Myths: Government Small Business Loans, Grants Explained Do you know what government-backed business financing is and what it isn’t? Read

 
 

13Aug 2010

The Five Best Small Biz Stories This Week

Posted by The Yodler

The Yodle Yodeler

The Yodler

The Yodler is Yodle's Mascot, moonlighting as a specialist in online advertising.
 

Ready to feel good, green and rich? Conserving energy and resources isn’t only good for our planet; it’s good for your wallet, too! Finding new ways to keep costs down is something that small business owners are always thinking about. Being able to help the environment while you do it is a great added benefit. Here are five easy ways to add more “green” to your life.

ALT TEXT HERELighting. Now’s your chance to see the light! The American Lighting Association says that 25% of an electricity bill

 
 

12Aug 2010

Going Green: Cut Costs While Saving the Planet

Allyse Coughlin, Marketing Coordinator

Allyse Coughlin's photo

Allyse Coughlin

Allyse Coughlin is a graduate from New York University and has been with Yodle for over two years. Beginning her career at Yodle in Sales, Allyse transitioned into the B2B marketing department, where she manages the referral program and provides lead generation for the entire sales team. In her spare time, Allyse enjoys spending time with family and friends, exercising, and planning her wedding in 2011.

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